Founded in 1979, we started life designing and selling streetwear from a table in a mall. When snowboarding hit the scene we headed West utilising our experience and expertise to develop street inspired designs for the mountain. Since then, we have never looked back.
We have always maintained our passion for clothing, devoted to developing ranges that make us stand out for the right reasons. Trends change but our dedication remains, we are obsessed with progressing our brand and our ethos and producing the best ranges possible. So, whether it's street or snow, you'll know that it's fuelled by passion and has a lifetime of dedication behind it.
We are a brand that does not seek the approval of others, we do it for ourselves and push our own boundaries. We believe that going to your limit and maximising every opportunity is the road to self-fulfilment.