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My name is Anthony and I'm the founder of The Normal Cyclist. I set up this organisation in April 2017 because cycling has had such a positive influence on my life especially during some very difficult times. This included, among other things, suffering from an injury which stopped me doing most activities. Cycling, particularly on e-bikes, was my only way to exercise and unwind. I also managed to save loads of money on transport and found my commuting time to work had halved. I now want to pass on this amazing experience to you.

ANYONE can be 'the normal cyclist'. My goal is to help you get on your bike through my YouTube instructional videos and my range of low cost, high quality, innovative cycling products - especially e-bikes which totally changed my view on cycling. Don't worry about your fitness level, bank balance, age, gender or location - cycling can be for you if you desire it. My job is to make it happen. Oh, and no Lycra wearing required (unless you really want to)!

Over the next year I will slowly be adding to my product range. I am taking my time with this because I only sell items which I use myself. I also test all the products rigorously and my background in engineering certainly helps to this end.

Keep up-to-date with our latest news by clicking on the social media links above.

I wish you happy cycling!


Recent Customer

Our passion is all about cycling and and introducing it to others!

We do not sell any old imported gadget, but instead we place our cycling philosophy and client satisfaction first.

All our products are CE certified.

All our products are thoroughly road tested and regularly used by us. If we wouldn’t use it, we won’t sell it.

We believe in honest selling. We therefore cover both the pros and cons of every product we offer. We are not here to gloss over the negatives. We want you to make a careful, informed decision about your purchase so that you are 100% satisfied with it. See our YouTube channel for our honest reviews.

Free postage and packaging available on all our products!

Please note that if you live in one of the following locations an extra shipping charge may be incurred before dispatch - if this applies to you please contact us first to check before ordering: Channel Islands, Isle of Man, Scottish Highlands, Northern Ireland, Isle of Wight, Scilly Isles and Scottish Islands.

We have a no-question, 14 day returns policy on all new products if you change your mind about your purchase.

No returns are accepted on second hand items.

Products must be in the same condition as delivered, with original packaging left intact and seals unbroken (where applicable).

Buyers will need to incur the shipping cost of any returns.

Our new bicycles come with warranty. Details of this can be found on the listings themselves.

In the unlikely event that a product under warranty is found to be faulty during the warranty period a replacement, repair or refund will be arranged after inspection of the item by us.

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