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Wolfairy
Wolfairy

Wolfairy

1962 followers

Ladies, meet Wolfairy, the new name of JM Boutique. You probably wonder why we decided to change our name. We owe it to… you! You appreciate...read more

Wolfairy

Ladies, meet Wolfairy, the new name of JM Boutique. You probably wonder why we decided to change our name. We owe it to… you! You appreciate the Italian fabrics we use in our collections, so we decided to embed that in our brand. We wanted to avoid common symbols because you are anything but common, right? So we decided to link to a she-wolf who is the hero of the legend of Rome's foundation. You have a part of her within you, too. Then we added a bit of magic because we believe in the magical powers of clothing — it can increase your self-esteem, build up on your strengths. This is exactly how Wolfairy works.

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