About Us

We are a family run bait company making innovative, exciting and unique bait solutions. Our hand-made luxury baits are expensive by design, the ultimate in high quality ingredients and a little technical wizardry not found in any other baits. No cheap, tasteless base mixes, fillers or ingredients are used whatsoever, nor do we use artificial flavourings - this completely sets us aside from all the competition. And what other bait manufacturer do you know who offers a 100% money-back guarantee?

We also stock products from other suppliers, but only those of exceptional quality, many of which are completely exclusive to us.

Our products are fully field tested, some already recommended by professional anglers all over the world, some used to win international competitions, some used in commercial fishing, all recommended by our fast growing client list.