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Welcome to Items of Beauty, a family business first established way back in 1975. Here you will find our superb range of quality used Rolex watches and stunning fine Jewellery. Our aim is always to please. Thank you for visiting and please don't forget to add us to your list of favourite sellers

Need help or advice? Call us on 01342 323982


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Q: Where are you based?

Our High Street shop is based at East Grinstead in West Sussex

Q: Is it safe to buy on the internet? 

We can assure you that our online payment and security system is the most reliable available. We offer a full money back guarantee and our customer service record is second to none. We are available seven days a week between the hours of 9am and 6pm and our answerphone is always available out of business hours. We answer every single phone call and e-mail with 99% of enquiries dealt with within 15 minutes.

Q: Are all of your watches genuine Rolex?


Q: How long have you been in this business?

Since 1975

Q: Can I visit you to select a watch?

Most certainly, you are very welcome, but its best to call before you travel

Q: Do you have a shop?


Q: Will you discount your Rolex watches?

Sorry we cannot. The advertised prices of our Rolex watches are not negotiable unless marked otherwise. Our prices are already very reasonable when compared to regular retail outlets.

Q: How can I pay?

Cash upon personal collection. All major Credit and Debit cards online and over the telephone. Personal cheques, bankers draft or Pay Pal. Further proof of ID may be required in some cases

Q: Do you offer a money back guarantee?

Yes, we offer a no questions asked, full seven day money back guarantee as soon as your item is safely returned to us in one piece. This period is extended for overseas clients to take shipping time into consideration.

Q: Is the watch that I see in your photographs the actual watch that I will receive?

Yes, we do all our own photography in house

 Q: When is the best time to call you?

You can call us anytime between 9am and 6pm seven days a week. If we are busy then please leave a message and we will call you back very quickly, usually within five minutes

Q: Will the bracelet fit my wrist?

All of our watches will fit an average (ladies) or (gents) wrist. However, if the bracelet is too small we can supply extra links at our trade cost. So there is no need to worry about wrist size

Q: Who services your watches?

Tom is our very own semi-retired in house watchmaker. Tom worked as a Rolex trained technician for 27 years and he completed his watchmakers’ apprenticeship way back in August 1961

Q: In what sort of condition are your watches?

Let us be quite clear on this issue. We only ever sell watches in fabulous condition. When we buy, we are buying with our own hard earned cash and we buy every watch with condition as a priority. Remember, before you spend your money on our watch, we’ve already invested our own money in it

Q: Your watches look so good - how to you achieve this?

We put some of our watches through a professional and very expensive restoration proceedure. The movements are cleaned and properly serviced. The case and bracelet are correctly re-polished and the dials may be restored and set with diamonds. We might also fit a diamond bezel to compliment the dial.

Q: Do you check your watches against the Rolex lost & stolen register?

Yes, every Rolex we have in stock has been checked against the official ROLEX UK lost and stolen register and we supply a fax to our customers to confirm this

Q: Do you buy watches?

Yes - but only top brands in very good condition. As a rough guideline if your watch is worth less than £1,000, is damaged or badly worn we would not be interested.

Q: I cannot see the watch that I want, are you able to get it for me?

We list everything that we have in stock but this can change on a daily basis. We are able to fit any dial / bezel combination to all of our Rolex Datejust, Day Date, Submariner and GMT II range. This enables you to choose your dial colour and bezel combination precisely to your own specification.

Q: Can you supply trade?

Yes, we already supply a number of High Street Jewellers around the UK and Ireland

Q: Do you ship World Wide?

We ship World Wide with a few exceptions. If in doubt, please ask. However we cannot ship to Africa or Indonesia

Q: Where do you get your stock from?

We travel right through Europe buying quality stock. Every Watch and item of Jewellery that we buy is carefully hand selected and purchased with our own money. If you wish to sell then please contact us for further information.

Q: Do you service watches?

Yes but only Rolex - unless we have supplied another brand to you in which case we are happy to service any make of watch

Q: Is the item I want still in stock?

The availability status of every item is stated in each individual item description

Q: Can you supply new Rolex watches?

No, if you wish to buy a brand new Rolex we recommend that you use an approved Rolex dealership

Q: Are you an approved Rolex dealership?

No, we are a totally independent dealer with no attachment or association with Rolex SA. As we only sell used Rolex watches it would be impossible for us to become an officially approved Rolex dealership

Q: What is the difference between a Chronometer and a Chronograph?

This is a very common question since people often confuse the two. While their names may sound similar, these terms have very little in common. Chronometer is the term used to describe a highly-precise timepiece which, after rigorous testing, has received an official timing certificate from the official Swiss timing bureau Controle Officiel Suisse des Chronometres (COSC). Thus, it is a rating or accolade given for the watch's accuracy.

A chronograph on the other hand is a timepiece that, in addition to the normal time telling functions, also performs a separate time measuring function such as a stop watch -- with a separate seconds hand which can be started, stopped and reset to zero, via push-buttons on the side of the case. Please do not confuse 'chronographs' with 'complications' (which are described below). While all chronographs can be considered complications, not all complications are in fact chronographs.

Q: What do 'complications' mean when referring to a wristwatch?

A complication is described as any additional function the wristwatch performs beyond basic time telling (i.e. hour, minute and second). A common example of wristwatch complications are calendar models which display the day/date. Additional complications include chronograph models, whereas the watch performs like a basic "stop watch" (as described above). Other complications worth mentioning are: second time zone, moonphase and alarms.

Q: What can I do if my Rolex is stolen?

In addition to notifying the local authorities, you should contact Rolex who will place the Case Reference Number & Serial Number in their database. Thus, if the watch resurfaces at some stage in the future you will be notified. With that said, all of our watches are checked with ROLEX UK before we buy them - and most certainly before we sell them.

Q: What does the "T" designation at the bottom of the dial mean?

This refers to the chemical used on the hands and hour markers, which causes them to illuminate. Around 1950, watchmakers started using Tritium as their luminous material, and began indicating the amount of that radioactive material with a designation at the bottom of the dial (i.e. T SWISS T or SWISS T < 25). Around 1998, watchmakers changed the designation to read SWISS or SWISS MADE, when they replaced the Tritium with LumiNova (an organic, non-radioactive chemical), as their source of luminescence.

T SWISS MADE T indicates that the radioactive material Tritium is present on the wristwatch. The amount of radioactive material emitted is limited to a maximum of 25 milliCurie.

SWISS T < 25 more specifically indicates that the wristwatch emits an amount of Tritium that is less than the 25 milliCurie limit.

SWISS T 25 indicates that the wristwatch emits the maximum allowable amount of Tritium (i.e. a full 25 milliCurie). SWISS (or) SWISS MADE on wristwatches produced after (around) 1998, indicates the presence of LumiNova as the luminous material. (Please Note: "SWISS" or "SWISS MADE" was also the indication on wristwatches produced prior to the 1950s, when Radium was used as the luminous material. However, at that time "SWISS" or "SWISS MADE" simply indicated that the watch was, in fact, made in Switzerland.

Q: How many watches does Rolex manufacture each year?

Rolex doesn't release exact numbers, however, according to industry estimates and considering the number of Chronometer certificates issued to Rolex over the past few years, it's safe to assume that Rolex produces somewhere between 700,000 to 800,000 watches annually.

Q: Where is the Serial Number on my Rolex, and how can I tell how old my watch is?

On early Rolex watches they stamped the Serial Number on the outside of the case back. Then, around the mid-1940s they moved the serial number to the side of the case (between the lugs) at the 6 o'clock position. It is worth mentioning that the Case Reference Number (i.e. the Model Number) is located on the opposite side of the case at the 12 o'clock position - the bracelet must be removed to access these numbers.

(See serial numbers at the bottom of this page)

Q: How often should I have my Rolex serviced?

It is recommended to have your watch serviced every 5 years. By having your watch serviced regularly you will reduce the chances of needing any serious (and costly) repairs. We offer a wide range servicing from minor repairs to a full overhaul.

Q: Why is the Day Date sometimes called the "Rolex President"?

Actually, Rolex has never referred to the Day Date watch as a "President". However, the bracelet we are used to seeing on the Day-Date is known as a President, since one was fitted to President Dwight D. Eisenhower's watch during a service overhaul in 1956 the same year the Day Date was first introduced.

And as a little known trivia fact, President Eisenhower's watch wasn't even a Day Date it was an 18ct Gold Datejust given to him by Rolex in 1946 to celebrate the allies victory in WW2. Winston Churchill was also given one at the same time.

Q: What kind of Stainless Steel does Rolex use in their watch cases?

While most high-end watch companies utilize 1.4435 (or 316L) Stainless Steel, Rolex uses 1.4439 (or 904L) Stainless Steel. While they both have the same grade of hardness, 904L has a slightly higher nickel discharge, and thus a slightly higher resistance to corrosion. 904L is mainly used in industry applications handling chlorides, sulphur dioxide gas or other toxic materials. While this may sound like overkill for use with wristwatches, it's just another example of over ‘engineering on the part of Rolex where only the best will do.

Q: What is Rolesor?

This is a Rolex term to indicate the case/bracelet configuration of Stainless Steel and Gold.

Q: What is Rolesium?

This is a Rolex term to indicate the case/bracelet configuration of Stainless Steel and Platinum.

Q: Will my Rolex keep good time?

If your watch is off a few seconds per day (fast or slow) you can regulate it depending on the position you leave the watch at night when you're not wearing it, as follows:

By leaving the watch's dial (or face) up can cause it to gain (or run fast) up to a few seconds per day. On the other hand, by leaving the watch's dial (or face) down can cause it to lose (or run slow) up to a few seconds per day.

Please bear in mind, however, that Rolex watches are all individual with many moving parts that can expand under varying conditions. Let us make this quite clear, particularly to the layman. No Rolex watch, no matter how expensive, will ever keep time as accurately as a cheap quartz (battery) movement that relies only on a simple pulse to keep time.

Think of your Rolex as a “time machine” rather than just a simple watch. It is a piece of engineering and a work of art. If you’re looking for split second accuracy, then a Rolex (or any fine watch for that matter) is probably not for you.

When brand new, Rolex guarantee most of their models to within 35 seconds per week.

Q: What does after-set and after-market mean?

This is a common and accepted practice amongst most used Rolex dealers. After-set usually applies to an ORIGINAL Rolex dial that has been 'set afterwards' with diamonds (outside of the Rolex factory) thus adding value and additional style to an otherwise boring or just a regular dial.

After-market means a part not made in the Rolex factory. For example, some of our diamond bezels are after-market. These after-market parts are made from genuine 18ct gold and contain genuine quality, natural diamonds that are almost on par (but at a fraction of the cost) to the factory Rolex versions. Some of our watches have factory Rolex bezels.

In 99% of cases after-setting your watch will add value to it and will certainly make it more saleable. I would not recommend that you after-set a vintage Rolex or a brand new Rolex as this may have an adverse affect on its value.

Q: Do genuine Rolex watches tick or sweep?

This is, without question, the biggest misconception regarding Rolex watches, the “sweeping" versus "ticking" question. In the past people used this as a method of identifying counterfeit Rolex watches. The truth is, genuine Rolex watches do, in fact, "tick". However, they tick at a very speedy 5 to 6 times per second that gives the eye the illusion of "sweeping" or "floating" around the dial. If you watch the second hand with a jewellers loupe you can see it. The second hs sweep, but with a heart beat all of its own...

How can I tell if my Rolex is genuine?

The simple answer to this question is that no one without the necessary experience is even remotely qualified to judge a real from counterfeit. We often hear clients say that there are some “good fakes” out there when the truth is that there is no such thing as a “good fake” to a professional. These pieces of worthless junk might appear “real like” to a novice, but to a professional they are very, very obvious indeed.

The biggest tip that I could give to the novice watch buyer is to use your touch rather than your eyes. The general engineering quality of a genuine Rolex can be felt whilst counterfeit models are quite crudely finished and have a cheap “feel” to them.

Look for honest signs of wear, especially around and inside of the clasp area? If the watch has been worn and has genuine age then there should be signs of use. Counterfeit watches usually start to break up within 12 months. So look for signs that the watch has been worn for a good period and feel for quality engineering.

Is my Rolex waterproof?

All Rolex watches are water resistant when new and factory sealed. Some models are waterproof and there is a difference between water resistant and water proof. Water resistant means the watch should ‘resist water’ under certain conditions - such as heavy rain, washing the dishes, taking a shower and shallow swimming.

Waterproof means that the watch has been tested under stringent conditions and is water tight at certain depths. Rolex Sports models, like the Submariner and the Yachtmaster are the preferred models of regular water inhabitants. All of our watches have been pressure tested for water resistance. However, dress watches, such as the Datejust model are not really designed for regular or deep water use.

You should also ensure that your crown (winder) is completely tight and fully locked down before any use around water. Of course, all seals in any watch will perish at some stage in their life. You may not find out until it’s too late and water finds its way into your treasured timepiece.

When wearing any quality watch my personal advice would be to avoid contact with water unless really necessary and then ensure that your model it water proof rather than water resistant. Why take the chance of ruining your watch and running up a hefty repair bill?

An old watch dealer once said to me:

“When I’m in a Restaurant I wear my Rolex"

“When I want to swim I wear a Swatch”

A very sound piece of advice indeed.

How important are “Box and Papers”?

There can be no denying that it’s always nice if the watch you are buying has its original Box and Papers. Sadly however, the general public appear to be experts in mislaying these objects. A recent survey showed that 67% of watches are separated from their box, paper and original receipt within the first 5 years of ownership.

Every further year the percentage increases accordingly and by the time most watches are 10 years old, 98% of original paperwork is lost by the one (or more) owners that it has had during its ten year lifetime. From a dealers point of view this is rather frustrating. When buying a watch the first thing we ask is “does it have its box and paper”?

Invariably the answer is that they’ve been lost, mislaid, or that they are “somewhere in the loft and I’ll find them one day”

A Rolex warranty paper is only valid for two years from purchase. So in all honesty, once out of date, they are pretty worthless in reality, but they do remain a nice thing to have.

We replace lost original papers with an up to date FAX from Rolex UK to state that we have checked each watch, individually against their lost and stolen register, and supply our own authenticity, warranty and insurance valuation paperwork. This supersedes the out of date, original paper if it is not present.

You should always remember that a cardboard box and a piece of paper does not, in any way, shape or form verify a watches authenticity.

If you place a Rolex warranty paper under a Timex it does not become a Rolex. And the same thing applies the other way around. The only thing that really matters is the quality and the authenticity of the watch itself...

Q: Do you ever sell counterfeit Rolex Watches?

No absolutely and most definitely not