Norway-based Esca Global announces the worldwide launch of its revolutionary new product platform, Esca Technology. Esca Technology convincingly mimics natural lure lights in the sea to attract fish and trigger their hunting and biting instincts, and thus tips the odds in the angler's favour. Tests have shown an increased catch from 50 % to 700 %. Esca Global AS is the only company in the world to offer attractors that imitate the lure lights used in nature by marine life. Esca Technology is the ultimate fish attractor. This revolutionary new product is destined to become an essential addition to even the best-stocked tackle box. ESCA technology is integrated into small units that can be used as add-ons to any lures, on their own, or in combination with Esca accessories to maximize your fishing experience. Esca technology was also picked as one of Angling International's pick of the best lures of 2009 to guarantee sales in your store. On contact with salt water, the Esca units mimic the light wavelengths, intensity and frequencies of different types of fish and plankton. Esca's blue light wave, for example, is identical to the light wave emitted by krill - the main food source for almost all fish species.

Esca® mimics the natural bioluminescence used by sea animals to help them catch their prey. In this way Esca® enables you to catch more, and often bigger, fish. In saltwater, Esca® is an attractor that replicates the wavelength, intensity and frequency of light emanating from different types of fish and plankton. Esca® also creates an electromagnetic field that imitates a natural aquatic phenomenon that triggers the hunting and biting instincts in fish - the fish bite and they bite harder! Additionally, Esca® also improves the visibility of your lures and tackle - thereby improving your odds. No light - no bite! Esca® - 4 variations, endless combinations | Esca® blue fading | Esca® blue multi-blink | Esca® green fading | Esca® green multi-blink Esca® blue and Esca® green are optimized to emit very specific wavelengths that mimic the predominant lure lights used by marine organisms. Additionally our research shows, that static light doesn´t attract fish as effectively as dynamic light - which is why Esca® comes in fading and multi-blink.

Esca® blue is generally recommended for clearer and/or deeper waters, while Esca® green light is more suitable for murkier and/or shallower waters. Try different colors and frequencies in combination with you favorite tackle to see what works best for you.