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Bikes Direct
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Why Buy From Us

Welcome to 

We are a family owned UK business set up to promote cycling by providing a high level of customer service and products that are fit for purpose and with added features and benefits. You will find useful information and tips to help explain these features and benefits without using industry jargon. We hope that by helping you buy the right bike you will enjoy cycling and continue to cycle.

Having been involved in the Bicycle Industry for over 20 years we are now using that experience to offer you a range of bikes based on their high quality components, their suitability for the UK conditions and their features that benefit you. Price is important, however, the specification must be at the right level for your requirements and riding style.

When setting up our business we looked at how we could ensure we would be capable of offering the best products, best prices and best service.

Utilising our knowledge, experience and contacts we have developed certain models ourselves by working directly with major factories who supply many of the worlds leading cycle brands. These direct sourced models are based on our specifications and strict quality requirements and by importing these models directly ourselves it means there are less links in the Supply Chain and we are, therefore, able to bring you superb value for money, well specified bikes with fresh modern designs and great functionality. We are confident you will not find a better quality, design and price combination on offer anywhere else in the UK.

Our aim is to keep our overheads to a minimum and be as competitive as possible. To do this we work with a very experienced distribution company to benefit from their expertise, knowledge and investment. They provide us with a superb logistics and parcel tracking service via state of the art systems.

Experience shows that many websites do not carry all the shown items in stock. It is our pledge that only items in stock will allow you to add that product to the shopping cart and purchase. That product will be in our warehouse and available for immediate dispatch (next working day). This is our pledge to you so you can order with confidence.

We understand that life can be pretty hectic and we have a number of timed deliveries now available to give your more flexibility.

BikesDirect365 offers an impressive range of bikes for the whole family aimed at the recreational leisure cyclist including bikes for Children 3yrs+, Juniors 5yrs+, Youth 8yrs+, BMX, Dirt Jump, Mountain Recreational, Mountain Performance, City Trekking, City Urban, Road & Fitness, Folding and Tandem bikes. Something for everyone!

Our own exclusive Direct Sourced bikes can easily be recognised by the headings “WISE BUY” and “RECOMMENDED”.



WISE BUY represents superb value for money with good reliable specifications. These brands are:

Tribe = robust Play, Junior and BMX cycles.

Paragon = 24” and 26” all terrain MTB’s.

Mizani = 20” and above alloy framed bikes.

Kingston = traditional steel City bicycles.



RECOMMENDED bikes utilise best quality, leading brand components and latest technologies on a wide range of recreational bicycles, fashion and BMX bikes.

Indigo = 20” to 26” Mountain bikes, City Trekking bicycles, City Urban cycles, Road bikes, Folding bicycles and Tandem bikes.

RAD = youth fashion bikes and cool BMX bikes.

Feral = impressively well specified BMX bikes.

For more information on the “RECOMMENDED” products you can also visit the following websites:

We feel very proud and privileged to be working with worldwide brands such as Raleigh, Diamondback and Haro and this allows us to offer you a strong and varied portfolio alongside our own brands. Our Raleigh, Diamondback and Haro pricing should be equal to anyone on the web, so let us know if you find a bike we offer cheaper anywhere else. With our Price Promise for any like-for-like product that is in stock at an alternative retailer we will not be beaten on price – guaranteed!

To help you make the right decision we have included a simple search option that will help you "Find Your Ideal Bike" and make a few other suggestions for your consideration. Alternatively, you can search using the left hand browser or the top bar menus under type of bike or gender.

Our site is a secure shopping site and we accept all major cards - debit and credit cards. Payment security uses Verified by Visa and Mastercard SecureCode for payment processing. This protects you and us! At busy times this may take longer than normal and could mean a slight delay in dispatch if your order is confirmed after 1 o'clock.  

If you have any suggestions on how our service, site or range could be improved we would welcome your comments as our aim is to evolve as cycling evolves and become the benchmark for cycling based websites. 

We have reward, loyalty and company schemes with regular competitions and promotions so keep in touch.

We hope that you enjoy your visit, keep coming back and recommend us.


Company details: is website run by Direct365 Ltd
Direct365 Ltd is registered in England and Wales
Company number: 07078026
VAT number: 990134128 


Direct365 Ltd
Unit 2,
Lighting House,
Station Road,
East Leake,
LE12 6LQ.

(No bikes are stored at this location)